chat⚡gtg

Last year, to launch TriVolt™ herbicide, we took on corn growers’ inherent skepticism about marketing claims with a real-time demonstration of our product’s efficacy over eight weeks. For year two, we needed to build on the momentum from launch, and find a new way to challenge and overcome grower skepticism.

So, we used our year one customers to create a chat experience growers could get behind: a simple and honest phone call with someone who uses TriVolt.